Vitaminwater Class Action
UPDATED February 17, 2011
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On January 25, 2011, a putative class action was filed in the Supreme Court of British Columbia, which alleges that Energy Brands Inc. (doing business as "Glaceau") and Coca-Cola Ltd. have been deceptive in their marketing of the beverage Vitaminwater. On February 4, 2011, a similar action was filed in the Court of Queen's Bench of Alberta.
These actions seek a Court order requiring that Energy Brands Inc. and Coca-Cola Ltd. refund all money paid by B.C. and Albertan consumers who purchased Vitaminwater.
Why is a class action being brought against Vitaminwater?
In British Columbia, the Business Practices and Consumer Protection Act prohibits suppliers of consumer goods from engaging in deceptive trade practices. Similarly, in Alberta, the Fair Trading Act prohibits suppliers of consumer goods from engaging in unfair trade practices.
These putative class actions allege that the Defendants' committed deceptive or unfair trade practices by marketing Vitaminwater as a healthy beverage, in circumstances where a standard 591 ml. bottle of Vitaminwater contains 32 grams of added sugar. In comparison, the American Heart Association recommends that the maximum daily consumption of added sugar not exceed 25 grams for woman and 37.5 grams for men.
For a more detailed understanding of the allegations of these putative class actions, please see the Notice of Civil Claim (British Columbia) and the Statement of Claim (Alberta) above.
How can I become a class member?
If the actions are certified as class actions, then all British Columbian and Albertan consumers that purchased Vitaminwater will be automatically included as class members. If you would like to be added to our database in order to be updated with any news, please fill out this form:
Information Registration Form